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The Grail Drop

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$8 Billion in Sales. What Do Sellers Actually Keep?

Feb 26, 2026

•

9 min read

$8 Billion in Sales. What Do Sellers Actually Keep?

Whatnot's real fee structure, a $1M seller P&L, and why 62% exclusivity is a risk — not a loyalty stat.

Corey Eck
Corey Eck

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